From the outside, Sushi Groove South seems to blend into the nondescript, industrial landscape of San Francisco’s definitively hip South Of Market, or SOMA, district. Once you pass through the big iron door you’ll find a cozy and original dining space that combines minimalist modern décor with soft, warm lighting, and masterful touches of comfortable fabrics. The sushi counter is a sweeping semicircle, and the main dining area features lush, velvet-covered banquettes and chairs. Sushi Groove South is a young, hip cousin of the original Sushi Groove up on Russian Hill, so it’s possible to see that the two locations belong in the same family—but they do have their distinct personalities. The bartenders and waitstaff are appropriately familiar, friendly, and extremely helpful. In the evening, the restaurant has a DJ who always seems to know just what soundscape is needed to set the right mood.